Meet Allie, an American girl who loved beauty but had a close call: a beginner at the salon accidentally burned her natural lashes. Frustrated with the harsh chemicals and sticky mess of traditional lash glue, she knew there had to be a better way.

Allie created her own line of magnetic lashes—safe, reusable, and affordable for everyone—right in the USA. Life then took her to New Zealand, and she brought her business with her, determined to help beauty lovers there ditch toxic glue and enjoy gorgeous lashes without the worry.

From her small beginnings in the USA to beauty lovers in New Zealand, Allie’s lashes are helping thousands look and feel amazing, safely—one snap-on lash at a time.